Skip to content

BookBreak Business Plan

project of E-Commerce and E-tailing

Project description

Emlyon 2022

Through partnering with many authors, BookBreak is a platform allowing people that use transports or have quick breaks to read an entire chapter of special books in 5 mins.

The fast development of Internet has made fragmented reading as our main reading form by which it’s hard for us to have deep thinking or valuable understanding. Since BookBreak, as a company, could not end the internet era, we have decided to use what caused the downturn of books in order to compete with it. That is why we decided to use the internet and smartphones and combine it with the little breaks people had when commuting, going to work which usually only lasted a few minutes.

As a financial point of view, BookBreak would be a subscription app which would gain power and content through the number of subscribed users. Our platforms is an e-book “Netflix”, we offer three pacages: basic, standard and premium. 

BookBreak was created, and we could now give a clear solution to the issues we have outlined earlier. We are now able to propose an easy to use and efficient app that allows its user to search for a book in a selection of many references. He will then be able to read it directly from our app on its smartphones. The biggest advantage given by our app is also the fact that chapters are tailored for an approximate 5 minutes’ read, allowing the users not to be disturb during their
commutes
.  

UX Design

Our Team

Xiao Jiang
Alexandre Evard
Malo Lacour-Paty
Maxime Nery Zanet
Meryem Issaoui
Thomas Tastevin